Hip-Hop finally made inroads into football this summer as the world's biggest transfer played out.
In January 2016, Jesse Lingard slid on the turf of St. James Park after scoring his second goal for the senior team ofManchester United against Newcastle United.
After sliding on the turf, Lingard simultaneously dropped his head while raising his arm and elbow. A lot of fans ignorant of the latest fad in Atlanta trap music were puzzled about Lingard's celebration. After a few Google searches the word 'dab' made its first entry into the world of English football.
Lingard would go on to dab some more in the summer that can best be described as the Hip Hop invasion of football.
Neymar Jr, Brazilian football god and a member of the defence destroying Barcelona attacking trinity perfectly christened MSNhung out with Justin Bieber before having an Olympic gold medal dangling from his neck.
Football for all of its worldwide popularity has been conservative and
resisted influence from outside. Hip-Hop culture has dominated almost
every facet of life on a global scale (Obama in 2013 stepped out to the White House Correspondents' Dinner toDJ Khaled's 'All I Do Is Win') but football has resisted its overtures.
Apart from US rappers rocking football jerseys and Drake name checking Mario Balotelli in one of his songs, the worlds of football and Hip-Hop haven't collided, well until now.
The biggest evidence that football is falling for Hip-Hop came during the transfer of Paul Pogba from Juventus to Manchester United. This summer Pogba moved back to his former stomping grounds for the sum of £89m, making him the most expensive football player in the world.
A transfer of such magnitude wouldn't be announced with a boring tweet
and a player holding a jersey in front of a backdrop. Pogba's prodigal
return was announced in a brash, confident and entertaining manner, all
qualities of Hip-Hop music.
UK Grime rapper Stormzy did
the honours by releasing a music video in collaboration with Adidas. In
the video shared on Twitter, it shows Paul Pogba dancing. The lanky
black player dabbed, did the Harlem Shake, Hotline Bling (that was
brought into the world of football by Antoine Griezmann in Euro 2016), and the Milly Rock as the world reverberated. Hip-Hop had finally invaded football.
When Pogba, who had been stunning Italians with his Hip Hop dance moves
on the pitch, made his (second) debut for Man Utd, he couldn't but help
show how cool he is.
Handshake routines are not new to Hip-Hop lovers. It's a way of
identifying who is hip to your culture. After playing against
Southampton, Pogba's handshake with Eric Bailly was
caught and tweeted around the world. The complex handshake made up of
complex moves hypnotized an audience that wasn't really aware of black
culture
After the match, Pogba and US basketball star James Hardenchopped
it up in the dressing room. It would take a while before we see a
Hip-Hop mogul buy a professional football team, but this summer has
proven that Hip-Hop is a powerful and dominating culture. It will only
take time
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